@adidasskateboarding

/// @laterkader and @silasbaxterneal at NW23RD. • #adidasSkateboarding 📱 @thebrilliantlewis

December 24, 2021

/// Big congrats to @carlisleaikens on going pro for @chocolateskateboards 🎊. Don’t miss Carl in Chocolate Skateboards “Bunny Hop”, now playing on @crailtap’s YouTube channel 📺. • #adidasSkateboarding #ChocolateSkateboards

December 23, 2021

/// @shin_sanbongi in Detroit 🌊. • #adidasSkateboarding 📱 @cmulhern

December 21, 2021

/// It’s official!! 🙌 Congrats to @marksuciu on @thrashermag’s 2021 Skater of the Year!!!! 🏆🍾 • #thrashermagazine #adidasskateboarding #SOTY2021

December 19, 2021

Presents /// Spread Light, Leave No Trace “Spread Light, Leave No Trace” is a mini documentary following Paradigm founder Theo Constantinou with close friend Mark Suciu, who was recently crowned Thrasher Magazine’s 2021 Skater of the Year, in this digital short revealing an intimate glimpse into the making of the “Life Before” campaign book. “Spread Light, Leave No Trace” delves into the concepts of sustainability through the lens of skateboarding, art, culture and community, while capturing Constantinou and Suciu’s affinity for books and literature as critical mediums of expression and knowledge sharing. Featuring collaborators Marie Tomanova, NYC-based visual artist, Ramadiz, hip-hop recording artist and Anthony Jamari Thomas, director and photographer, the video highlights their diverse perspectives across their creative disciplines and artistic interpretation on conservation and climate change. Filmed and edited by @cmulhern Music by Jason Tsokalas • #adidasSkateboarding #ParadigmPublishing

December 18, 2021

LIFE BEFORE /// The adidas Skateboarding by Paradigm capsule collection was inspired by a strong ambition to raise more awareness of the dangers of global warming and features our eco-tech Primegreen, a series of high-performance recycled materials, and Primeblue, made in part with Parley Ocean Plastic. Paradigm exists at the intersection between art and skate culture and aims to educate and inspire these communities to support a more sustainable planet, and realize a more sustainable future. The Paradigm collection is available now through the adidas CONFIRMED app, select retailers, and online at adidas.com/paradigm • #adidasSkateboarding #ParadigmPublishing

December 18, 2021

SPREAD LIGHT /// With a sharp focus on raising awareness on sustainability, the six-piece adidas Skateboarding by Paradigm capsule collection features our eco-tech Primegreen, a series of high-performance recycled materials, and Primeblue, made in part with Parley Ocean plastic. The Paradigm capsule was inspired by the book “Uninhabitable Earth - Life After Warming” by David Wallace-Wells and aims to be as sustainable as possible, aligning with adidas’ ambitions towards ending plastic waste while creating products that are built to last. The adidas Skateboarding by Paradigm capsule collection will be available tomorrow through the adidas CONFIRMED app, select retailers, and online at adidas.com/paradigm • #adidasSkateboarding #ParadigmPublishing

December 17, 2021

Born by no archetype /// Suciu in NYC for adidas Skateboarding by Paradigm. Sustainability is a need, not an ask. “The future of humankind and the welfare of our planet is imperative to me, as we all play a vital role in protecting it for future generations. My hope is that through this partnership we can further unify the skate community in making a positive and lasting difference.” - @marksuciu Featuring Primeblue and Primegreen recycled materials, the adidas Skateboarding by Paradigm capsule collection will be available starting Dec. 17 through the adidas CONFIRMED app, select retailers, and online at adidas.com/Paradigm • #adidasSkateboarding #ParadigmPublishing

December 14, 2021

SUCIU SOTY /// 🏆 Congratulations @marksuciu @thrashermag Skater of the Year 2021. • #MarkSuciu #SOTY #ThrasherMag

December 11, 2021

Suciu Season 🤯 /// @marksuciu takes it to another level in Flora III, now playing on @thrashermag 📺. • 🎥 @poobert @19thavenue #adidasSkateboarding #MarkSuciu #ThrasherMagazine

December 04, 2021

NAK is back 😤/// @fuckingawesome dropped something special in celebration of their new NYC store location “420 E 9th Street” now playing on their YouTube channel 📺. • #fuckingawesome #adidasSkateboarding

December 01, 2021

Rooted in sustainability and built with purpose - a preview of our upcoming mindfully manufactured collection by Paradigm, as seen in the latest issue of Grind Magazine. Featuring Primeblue and Primegreen recycled materials, the adidas Skateboarding Paradigm capsule collection will be available starting Dec. 17 through the adidas CONFIRMED app, select retailers, and online at adidas.com/paradigm • #adidasSkateboarding #ParadigmPublishing 📸 @kokisa10

December 01, 2021