SPREAD LIGHT /// With a sharp focus on raising awareness on sustainability, the six-piece adidas Skateboarding by Paradigm capsule collection features our eco-tech Primegreen, a series of high-performance recycled materials, and Primeblue, made in part with Parley Ocean plastic. The Paradigm capsule was inspired by the book “Uninhabitable Earth - Life After Warming” by David Wallace-Wells and aims to be as sustainable as possible, aligning with adidas’ ambitions towards ending plastic waste while creating products that are built to last. The adidas Skateboarding by Paradigm capsule collection will be available tomorrow through the adidas CONFIRMED app, select retailers, and online at adidas.com/paradigm • #adidasSkateboarding #ParadigmPublishing
December 17, 2021
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