LIFE BEFORE /// The adidas Skateboarding by Paradigm capsule collection was inspired by a strong ambition to raise more awareness of the dangers of global warming and features our eco-tech Primegreen, a series of high-performance recycled materials, and Primeblue, made in part with Parley Ocean Plastic. Paradigm exists at the intersection between art and skate culture and aims to educate and inspire these communities to support a more sustainable planet, and realize a more sustainable future. The Paradigm collection is available now through the adidas CONFIRMED app, select retailers, and online at adidas.com/paradigm • #adidasSkateboarding #ParadigmPublishing
December 18, 2021
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