@tbwa

class="content__text" It Matters Where You Stay, even on the fastest-moving place on the internet and planet: TikTok. We partnered with @hilton to make a 10-minute TikTok—the longest video that can be made on the platform—to inspire a never-stop-scrolling audience to slow down and enjoy the magic of a Hilton Stay. A cast of culture-making TikTok creators and the OG influencer herself, @parishilton , come together and break the convention of short, often-forgettable videos by using unexpected self-deprecating humor to hero the benefits of staying in a Hilton hotel and push against some of the common but unspoken pitfalls of travel. Watch the whole thing at the link in our bio. #HiltonStayFor10 #HiltonForTheStay

February 16, 2023

class="content__text" Hilton has always connected fans and musicians, and this year for the #grammys we brought them even closer. TBWA\Chiat\Day NY partnered with Hilton to launch Connecting Room Concerts, a series of intimate music experiences connecting guests with their favorite artists right next door. Our series kicks off with a performance from @brandicarlile at The Beverly Hilton. Head to @hilton bio for the link to the full performance.

February 11, 2023

class="content__text" The incredible @BrandiCarlile took home three #GRAMMYs on Sunday and rocked the GRAMMY stage. But her big night didn’t end there.  In a new spot from @tbwachiatny and @Hilton, Brandi gave her biggest performance of the night.

February 11, 2023

class="content__text" @wireditalia, in collaboration with @tbwa_italia, have launched a new campaign highlighting AI and it’s biases, which are actually a reflection of our own. It is our responsibility as humans to fight bias while exploring the potential of AI tools. #artificalintelligence #bias #technology #humanintelligence #NEXT #AIart #creativity . . . . . Reel description: A video showcasing the bias in artificial intelligence.

February 04, 2023

class="content__text" After decades of TBWA being headquartered on Madison Avenue, we’re eager to start our new chapter at the News Building at 220 E. 42nd Street.   We’re the world in, not New York out. And our move is a reflection of the crossroad of creativity the industry at large finds itself. Our new home will see us double down on our commitment to innovation across the entire global collective.   Goodbye, Madison Avenue. And thanks. Link in bio to read more via @adage. . . . . . Image description: A four slide carousel of images of the new @tbwachiatny office.

January 18, 2023

class="content__text" @tbwasmp's Chief Operating Officer @portiacatuira talks to the value of leaders and colleagues making space for others to be heard. #collectiveminds #tbwa #thedisruptioncompany #leaders #colleagues . . . . . Image description: Photo of TBWA\Santiago Mangada Puno Chief Operating Officer Portia Catuira on yellow and white background with black text overlay that reads, "To be kind is more important than to be right. Many times, what people need is not a brilliant mind that speaks but a kind heart that listens."

January 18, 2023

class="content__text" As we close out 2022, we asked Midjourney to embrace the holiday spirit. How's that for a virtual holiday card? Happy holidays from all of us at TBWA. We’ll see you in 2023! ✨ #midjourney #midjouneyai #ai #aiart #creativity #happyholidays #tbwa #thedisruptioncompany . . . . . Image description: A 6 slide carousel of holiday cards made with Midjourney.

January 18, 2023

class="content__text" December 3rd is International Day of People with Disabilities. Hiring individuals with disabilities and having them at the center of a brand’s development, production and brand experience is pivotal. Research conducted by @accenture, @aapdofficial and @disabilityin found that hiring people with disabilities can improve the bottom line and increase consumer loyalty. Today, and every other day of the year, TBWA is happy to support International Day of People with Disabilities, and commit to authentically featuring them in our work while enriching their experiences with our brands. . . . . . Image description: A 5 slide carousel on the importance of International Day of People With Disabilities. #internationaldayofpersonswithdisabilities #idpwd #idpwd2022

December 18, 2022

class="content__text" From Brazil to Dubai, New York to Los Angeles, London and Istanbul - our offices around the globe have continued the @adweek Global Agency of the Year celebrations. 💥 #adweekglobalagencyoftheyear #tbwa #thedisruptioncompany #creativity #ooh

December 18, 2022

class="content__text" Being named @adweek’s Global Agency of the Year for the second year in a row is a reflection of the disruptive thinking of our 11,000 creative minds and our clients trust and continued partnership. A big congrats to our people, and thank you, @adweek for the recognition. 🏴‍☠️☠️ Link in bio. #globalagencyoftheyear #tbwa #thedisruptioncompany #creativity

December 18, 2022

class="content__text" Historically, the media represents people with disabilities in a limited range of stereotypes. Hiring and working with people with disabilities ensures authentic stories are told while representing a group that makes up 15% of the population. This International Day of Persons with Disabilities, help change advertising for the better by taking these important steps to improve accessibility and representation at your agency. Find the best practices for creating an inclusive environment at link in bio. . . . . . Image description: A 7 slide carousel of a guide on how to authentically represent the disabled community and be allies in advertising. #internationaldayofpersonswithdisabilities #idpwd #idpwd2022

December 18, 2022

class="content__text" @tbwaadelaide Managing Director Joe Godsell says when developing a leadership style, it's important to stop and think about how other leaders have treated you. What made you feel good or bad? What motivated you? Who do you most respect and why? Then, turn it into a style that works for you and your team, and keep listening to them. #leadership #collectiveminds #tbwa #thedisruptioncompany

November 18, 2022