@boucheron

Infinite radiance. Serpent Bohème Solarité reinvents an iconic Boucheron collection first created in 1968. ⁣ #BoucheronBrightAnyWay #SerpentBoheme

October 12, 2022

Catch the light in Place Vendôme. Statement accessories captured in our home. ⁣ #BoucheronBrightAnyWay

October 10, 2022

No pictures please. Eye catching at any time: Serpent Bohème Solarité is spotted in Place Vendôme. ⁣ #BoucheronBrightAnyWay

October 09, 2022

Welcome to the drop zone. Bright, any way, Serpent Bohème Solarité heighten any Paris day. ⁣ #BoucheronBrightAnyWay

October 07, 2022

Ultra spotted: seeing the Place Vendôme differently in Boucheron Quatre shades.⁣ #BoucheronBrightAnyWay

October 06, 2022

Street spot. Street style. Serpent Bohème Solarité is at home - day or night - in Place Vendôme.⁣ #BoucheronBrightAnyWay

October 05, 2022

JACK DE BOUCHERON ULTIME - The Research and Development unit joined forces with the Boucheron craftsmen to radically modernize the jewelry tradition, adorning the Jack de Boucheron icon with Cofalit, a recycled industrial waste. “Since Cofalit has the appearance of a mineral, it can be cut and polished like a stone into the facetted shape of the Jack design.” Claire Choisne, Creative Director⁣ ⁣ #BoucheronInnovation #JackdeBoucheron

October 05, 2022

JACK DE BOUCHERON ULTIME - Representing a challenge both in creative and technical terms, Cofalit required many months of research and processing before it could be facetted to adorn Jack de Boucheron Ultime according to the traditional jewelry codes, reflecting the values of excellence and precision that this Maison has been demonstrating for more than 160 years.⁣ ⁣ #BoucheronInnovation #JackdeBoucheron

October 05, 2022

JACK DE BOUCHERON ULTIME - When diamonds meet a "final material". This juxtaposition between extreme preciousness and a so-called “final material” like Cofalit, expresses the very essence of Maison Boucheron: to expand the limits of innovation and make use of the technical advances of the time to create jewelry that is both meaningful and creative. ⁣ ⁣ #BoucheronInnovation #JackdeBoucheron

October 05, 2022

Power up. Serpent Bohème Solarité radiates uplifting energy out on the streets of Paris. ⁣ #BoucheronBrightAnyWay

October 05, 2022

JACK DE BOUCHERON ULTIME - 3 one-off designs set with Cofalit demonstrate Claire Choisne’s vision: to redefine what is precious. The crude, intensely black-hued, “final material” joins the jewelry sphere, expressing a strong message: that even what is considered useless can have value. Indeed, it may be turned into something precious.⁣ ⁣ #BoucheronInnovation #JackdeBoucheron

September 28, 2022

JACK DE BOUCHERON ULTIME - Claire Choisne, Creative Director delivers her inspirations - “Cofalit is the complete opposite of what is considered precious in the collective imagination. I appreciate the radicality and aesthetic appearance of this recycled industrial byproduct, which has reached the end of its life cycle. I took inspiration from the fact that this material is deemed to have no further utility. I wanted to restore its value in a lasting way through this capsule collection” ⁣ ⁣ #BoucheronInnovation #JackdeBoucheron

September 28, 2022