@vogue

A good fragrance isn’t just about how it smells, but rather how it makes you feel, what emotions it evokes, and which memories it conjures up. And that’s not about the packaging or advertising—it’s down to science. “Scents have the ability to alter our emotions and moods more than any other sensory experience,” says Dr Rachel Herz, neuroscientist and author of The Scent of Desire (HarperCollins, 2007). “This is because of the unique connection in the brain where scent, emotion, memories and associations are processed.” Click the link in bio to read about 7 scents that will boost your mood (and when to wear them). Photography @FelicityIngram Words @TishWeinstock

July 30, 2021