@tbwabackslash

class="content__text" In the Philippines, talking about sex is still highly taboo—especially for Catholics who make up 80% of the country’s population. Unprude wants to change that. As Asia’s first sex therapy app, Unprude is taking a unique approach that’s grounded in local culture. It was created by two Filipina women of faith, sex therapist Rica Cruz and Chief Technology Officer Nicole Bernabe, who say that religious people like them often don’t have anywhere to turn for advice on sexual matters. As Bernabe puts it, “It’s not like you can ask your pastor.” When you open the app, the first thing you’ll see is a questionnaire that asks things like “How do you feel about masturbation?” and “How did you learn about sex growing up?” Based on your responses, Unprude will then curate content that’s aligned to your sexual values, regardless of religion. This includes sex modules, conversation cards, meditative audio guides, podcasts, short form videos, and soon, community-led conversations. For those planning to abstain from sex, the app covers that too. While similar apps from Western countries tend to be more explicit, Unprude is showing how sex wellness can be adapted according to personal and cultural context. And with Asia’s sex wellness market poised for serious growth, this more inclusive approach could pay off in a big way.  Edge: Sexual Liberation  Spotter: Oliver Loyola — TBWA\Santiago Mangada Puno . . . . . . . . . . . . . . #SexualLiberationBackslash #unprude #sexwellness #sexeducation #sexualwellness #sexualempowerment

October 10, 2023