@nytimes

A New Yorker who started riding a motorcycle during the pandemic traveled to Sturgis, South Dakota, to visit a legendary rally and the heart of American biker culture. “Sturgis is not a single event so much as an unstoppable annual happening, like Christmas,” Jamie Lauren Keiles writes for @nytmag. “It has no one true organizer; people are likely to show up every year, whether somebody endorses it or not.” “Riding along, I thought about Harley and how its ultimate triumph as a brand was creating a mass fantasy in which men could role-play as outlaws on weekends. Much could be said here of boomer decline — from ‘Easy Rider’ to mortgaged homeowner, and so on — but for me, in that moment, such cynical truths did not feel so insidious.” Tap the link in our bio to read more about @jamielaurenkeiles’s experience at Sturgis. Photos by @chrismaggio

October 30, 2021