class="content__text" ๐ข Letโs talk about your content strategy.๐ If youโre looking to build a strong presence on the platform, listen up! Your focus should be on providing value, not just selling, selling, selling.๐๏ธ One of the biggest mistakes new Instagram accounts make, especially those geared towards business, is pushing their products or services too hard.๐ Your Instagram story should not be one big sales pitch.๐ โโ๏ธ Instead, think about what your audience wants - education, entertainment, inspiration - and focus on providing that.๐ Take them behind the scenes, show them how your brand operates, and connect with them on a personal level.๐ค Remember, Instagram is not Amazon or eBay. People are not expecting to buy things here. They want to engage with you and your brand.๐คณ So, if youโre a Heineken, donโt just offer them a dollar off coupon. Take them on a journey to your factory, show them how the magic happens.๐ป Use Instagram as a platform to tell your story and build a community around your brand.๐ช #InstagramStrategy #ValueOverSales #BehindTheScenes
February 24, 2023
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