@biscuit.filmworks

class="content__text" dayday’s new P&G ad, “My Black Is Beautiful” out of Cartwright LA, honors the beauty inherent in all Black women. The film premiered during the 54th NAACP Image Awards, which celebrates outstanding achievements and performances of people of color across film, television + streaming, music, literature, and podcasts. Director: dayday @dayday.studio Agency: Cartwright LA @cartwright.venice Managing Director: Shawn Lacy @shawnbullen Executive Producer: Jordana Freydberg @jordiana Producer: Willa Goldfeder @willagold Head of Production: Sean Moody @seanlmoody Director of Photography: Ayinde Anderson @ayindeanderson_ Production Designer: Rochelle Bennett @rchll__ Wardrobe Stylist: Young-Ah Kim @youngahkimstylist Make-Up Artist: Georgina Prieto @geoprieto Hair Stylist: Tiffany Daugherty @tiffdoeshair Editor: Matt LaRoche @ Arcade Edit @matt.laroche.x@arcade_edit Cast: Charlotte Hazzard @charlottehazzard1 , Carlee Elston @allthingscarlee , Chakya Williams, Ivana Lysette Fischer, Gloria Banguera, Tanisha Tovar Client: @proctergamble@mbib

March 04, 2023