What is the Best Time to Post on TikTok?

Developing a TikTok strategy for a brand requires effort. In addition to determining the most effective content to publish, it is important to identify the optimal timing for posting on TikTok in order to increase engagement.

Why does the Best Time to Post on TikTok Matter?

Experienced TikTok users are aware that being featured in TikTok's "For You" section is highly coveted by influencers, brands, and creators alike. The algorithm curates videos in this section based on a user's previous engagement on the platform, resulting in increased audience reach and engagement for videos that are featured.

In essence, being selected for this section is the key to unlocking higher view counts on TikTok, which is a goal shared by many users of the platform.

It's important to consider the best time to post on TikTok because it can impact the level of user engagement and ultimately determine whether your videos get featured in the coveted "For You" section. The algorithm selects videos for this section based on user interactions, such as likes, comments, and shares. Therefore, if you post at a time when most of your audience is active on TikTok, you increase the likelihood of receiving higher engagement.

However, it's essential to remember that posting at the right time alone won't guarantee success. The quality of your content is crucial for achieving success on TikTok. The algorithm favors videos that are engaging and keeps viewers watching until the end. To increase the chances of appearing in the "For You" section, aim to create eye-catching videos that incorporate popular hashtags, effects, songs, and collaborations with other creators.

Best time to post on TikTok on Monday

The best time to post on TikTok on Monday is at 6 a.m., 10 a.m., or 10 p.m. This suggests people are checking before school or work, before lunch, and right before bed. 

Best time to post on TikTok on Tuesday

The best time to post on TikTok on Tuesday is at 2 a.m., 4 a.m. and 9 p.m. This suggests people are checking their phones in the early morning, when they wake up in the middle of the night, and right before bed.

Best time to post on TikTok on Wednesday

The best time to post on TikTok on Wednesday is at 7 a.m., 8 a.m. or 11 p.m. This shows a clear pattern of checking before work or school and then right before bed.

Best time to post on TikTok on Thursday

The best times to post on TikTok on Thursday are 9 a.m., 12 p.m. and 7 p.m. Thursdays are the best days to post right around the lunch hour. If you have a restaurant business, for example, Thursdays could be a great day to post dinner specials at noon to let your customers plan ahead.

Best time to post on TikTok on Friday

The best times to post on TikTok on Friday are 5 a.m., 1 p.m. and 3 p.m. Share content early for the before work and school crowd, then after lunch and mid-afternoon. More engagement in the early evening suggests viewership reduces at night when people are out on the town.

Best time to post on TikTok on Saturday

The best time to post on TikTok on Saturday is at 11 a.m., 7 p.m., or 8 p.m. There are fewer early risers on Saturday as people recover from the night before or choose to sleep in after a busy week. Posting on TikTok in the late morning and later in the evening seems to draw the most eyeballs.

Best time to post on TikTok on Sunday

The best time to post on TikTok on Sunday is at 7 a.m., 8 a.m., or 4 p.m. Schedule video content to go out early on Sundays to capture people who wake up early for a morning workout, jump on social media before grabbing breakfast with friends, or scroll while still in bed.

Consider this data as a starting point for your TikTok strategy.

This data can serve as a starting point for your TikTok strategy. However, it's important to remember that personalized analytics will provide more accurate insights into the best time to post for your specific audience. Use this data as a guide, but be open to adjusting your posting schedule based on your own audience's behavior and engagement patterns.