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A true icon. For 50 years, our design has been inspired by our “Vorsprung durch Technik” claim. Innovate, invent and re-invent. From this attitude, an icon was created in the Audi TT concept (1995). Inspired by a heritage of progressive designs like the bold and brave Audi 100 Coupé S (1970) and the timeless, perfectly proportioned Audi quattro spyder (1991) concept car. The Audi TT concept (1995) showed what iconic looks like.

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